AdIntel Quarterly

AdZert Launches On Independence Day!

2009-07-18T16:44:00.000-07:00

Online advertising veterans from New York, San Jose and Orange County join to launch banner advertising network Adzert.com.AdZert currently reaches over 1 Billion monthly ads from across the world wide web. Follow their blogs at http://adzert.blogspot.com

Duo Envisions Merging Best of TV on the Web

2007-01-16T03:09:00.000-08:00

Duo Envisions Merging Best of TV, WebBy KEVIN J. DELANEYJanuary 13, 2007Janus Friis and Niklas Zennstrom roiled the music industry with theirfirst venture and the telecom world with their next. Now, theScandinavian entrepreneurs behind the KaZaA file-sharing software andSkype Internet calling are backing an online video start-up that couldshake up the television and cable industries as well.Their

Snakes like music too...

2006-06-23T01:18:00.000-07:00

LA-based band Captain Ahab has been named the winner of the Snakes on a Plane movie-soundtrack contest on the social networking site TagWorld. The band and runner-up Louden Swain beat nearly 500 entries competing to win placement in the film and soundtrack. The winning songs can be heard at tagworld.com/snakesonaplane, USA Today reports. Snakes, due Aug. 18, stars Samuel L. Jackson as an FBI

Advertisers Avoid Myspace

2006-03-21T09:21:00.000-08:00

An article on Mediapost today titled "Major Marketers Avoid MySpace" by Erik Sass, gives fair warning to all the would be social networks to take heed to the downside of social networks and the revenue implications of user generated content. Even while Myspace has "grown to 60 million members, adding 8 million to million new members in the last few months alone, and now accounts for

Oversee leaps into the roundup with Livedigital dot com

2006-03-17T18:10:00.000-08:00

Oversee.net Launches LiveDigital.com; Online Community Combines Media Sharing, Social Networking and Blogging into Integrated Digital Lifestyle Management Platform LOS ANGELES--(BUSINESS WIRE)--March 16, 2006--Oversee.net, a technology-driven online media company,

Old news but still Big!

2006-03-13T08:36:00.000-08:00

iVillage sells for $600 Million!!!

Web 2.0

2006-03-13T08:28:00.000-08:00

If Flickr is for photo and Vimeo is for Video, wait till you see what's coming next...LiveDigital is for Video, Photo, Audio and Blogs!!!Thats right! the next generation of the web2.0 social networking is now alive and kicking and doing well i might add. Now averaging an 8K alexa ranking and with an organic launch that is yet to be seen anywhere it is bound to be one of the fastest and most

4th Quarter loss for Tech Firms

2006-02-07T11:59:00.000-08:00

Why did Internet companies turn in a disappointing fourth quarter? A major factor is that their technology investments outpaced revenues, according to a report issued this morning by Merrill Lynch."Clearly it is a good time to be an Internet software engineer," states the report, "Upping the Internet Technology Ante," by research analyst Justin Post. Online retailer Amazon and search company

Advertising Turning Point

2005-11-30T21:37:00.000-08:00

Google: Advertisers Allocating Real Money to OnlineCorporate marketers have made online advertising a standard part of their media budgets as online seems likely to accelerate even more in 2006, Reuters quotes Tim Armstrong, Google's North American ad sales VP, as saying. This year has been the turning point, with advertisers switching from testing to investing in online, according to Armstrong."

For the love of Video

2005-11-29T12:40:00.000-08:00

Online Video Ad Market Reaches $225 Million, Poised To Tripleby Joe Mandese, Tuesday, Nov 29, 2005 8:03 AM ESTBUOYED BY THE RAPID GROWTH of broadband penetration, the online video ad marketplace is on pace to triple to $640 million by 2007 from $225 million this year, according to estimates released Tuesday by online research aggregator eMarketer. Based on its current rate of growth, eMarketer

Fire in the hole!

2005-11-28T08:41:00.000-08:00

By Dawn KawamotoStaff Writer, CNET News.comA test version of an updated Firefox browser is out, offering such features as automatic updates and improvements designed to speed browser navigation.Firefox 1.5 Release Candidate 1, which came out earlier this week, is a preview of the upcoming version of the browser. The final release is expected later this year, following several delays."It has been

Shall we Dance?

2005-11-22T22:33:00.000-08:00

AOL hosts a reality show, Google videos takes on the entertainment world, MTV buys Gametrailers.com, Myspace.com starts its own record label and what else?...Is it Video or is it Television Online? I'm pushing for "MediaCasting" but i digress...Its like watching the celebrity dance off on ABC...to all of us in the industry it is hard not to take our waking eyes off the real take on who is working

'Advertise On This Site'

2005-11-21T13:02:00.000-08:00

'Advertise on this site' Links Advertisers to AdSense21 Nov 2005 Google has launched its "Onsite Advertiser Sign-Up," which adds an "Advertise on this site" link to the ads that AdSense publishers display on their sites, encouraging advertisers to deploy campaigns on those sites, writes ClickZ. The feature was first tested in September. The new feature comes as Yahoo Publisher Network begins to

Yahoo and Tivo hook up!

2005-11-07T11:59:00.000-08:00

Yahoo, TiVo to Hook Up7 Nov 2005 Yahoo and TiVo are scheduled to announce today a deal that would connect Yahoo content and services to TiVo's set-top boxes, which not only record TV programs but also connect to the internet, writes the New York Times. TiVo would thus be able to differentiate itself by offering web content and services, while Yahoo would be taking another step toward moving its

PC Games Tops the list

2005-10-30T19:54:00.000-08:00

Speak to Young Consumers in Their Medium In a recent release from Forrester, compiling information from several reports and a survey of young US and Canadian consumers age 12 to 21, the summary concludes that to reach the youth market, one needs to reach young consumers on their terms and, more importantly, speak a dialect that they understand. The report addresses reaching these 73 million

MediaPost Publications - A Little Older, A Little Wiser - 10/03/2005

2005-10-03T14:09:00.000-07:00

by Gavin O'Malley, Monday, Oct 3, 2005 3:15 PM EST THE ONLINE AD INDUSTRY HAS grown up a bit -- an observation I heard repeated throughout OMMA East and its press coverage. Panels of a few years back with names like "Search: What The Heck Is It?!" have been replaced with titles such as "Integrated Search Planning: How Organic, Sponsored and Paid Can Optimize All Media Spends," and so forth. And

Advergaming Attracts Advertisers, Media General @ Media Buyer Planner

2005-08-18T23:07:00.000-07:00

TV station websites.In 2002, Media General purchased Boxerjam, which makes games, game shows and puzzles that can be played on the web, wireless devices and iTV.Apparently, advergames are more and more winning over advertising clients - for good reason: The ads can boost brand awareness, create a database of information about users and draw people who ordinarily might skip over online ads. And

Merrill: Ad Revenue Won't Improve Much @ Media Buyer Planner

2005-07-29T08:48:00.000-07:00

Merrill: Ad Revenue Won't Improve Much @ Media Buyer Planner: "Merrill: Ad Revenue Won't Improve Much Merrill Lynch says the 'media malaise' that has descended upon traditional advertising won't improve much in the coming months and predicts slow growth ahead, MediaPost reports. Analysts predict a slowdown in magazine advertising during the second half of 2005 and moribund advertising activity

IM Tops Cell Phone Use 2 to 1 Among Teens @ Media Buyer Planner

2005-07-28T09:58:00.000-07:00

IM Tops Cell Phone Use 2 to 1 Among Teens @ Media Buyer Planner: "IM Tops Cell Phone Use 2 to 1 Among Teens Some 87 percent of Americans age 12 to 17 were going online in 2004, up from 73 percent in 2000, according to a 'Teens and Technology' report from the Pew Internet and American Life Project, writes ClickZ (via MarketingVox). Moreover, the frequency of teens' online usage has increased 51

TRUSTe Bows 'We Don't Spam' Program � MarketingVOX

2005-07-26T17:31:00.000-07:00

TRUSTe Bows 'We Don't Spam' Program � MarketingVOX: "TRUSTe Bows 'We Don't Spam' Program 26 Jul 2005 TRUSTe today began the first certification program assuring consumers that marketers won't spam them when they submit their email addresses online, DM News reports. The nonprofit privacy certification organization's 'We Don't Spam' program and seal were announced at the DoubleClick Email

News Corp: Forms Internet Division, Acquires Intermix @ Media Buyer Planner

2005-07-18T14:55:00.000-07:00

News Corp: Forms Internet Division, Acquires Intermix @ Media Buyer Planner: "News Corp: Forms Internet Division, Acquires Intermix fox.jpg Media giant News Corp. announced today that it signed an agreement to acquire Intermix Media for approximately $580 million in cash; in a separate transaction, Intermix announced that it exercised its option to acquire the 47 percent of MySpace.com that it

Nestea Hopes Site Goes Viral @ Media Buyer Planner

2005-07-15T08:46:00.000-07:00

Nestea Hopes Site Goes Viral @ Media Buyer Planner: "Nestea Hopes Site Goes Viral nestea.jpg JUXT Interactive has created an absurdly interactive web environment for the new Nestea drink, Nestea Ice, geared to the 12- to 24-year-old male. The site incorporates original music videos, a design feature that allows visitors to create T-shirts, a short film, and other means of keeping visitors on

FCC Reports Broadband Growth

2005-07-15T08:45:00.000-07:00

FCC Reports Broadband Growth: "FCC Reports Broadband Growth Published: July 14, 2005 (After July 22, 2005, this article will only be available to eStat Database subscribers.) The Federal Communications Commission released its latest report on US high-speed Internet connections last week, showing broadband subscriptions continuing to rise and cable continuing to be the most popular broadband

The Voice of Online Marketing � MarketingVOX

2005-07-14T11:28:00.000-07:00

The Voice of Online Marketing � MarketingVOX: "Claria Tests Personalized Search claria Behavioral marketing and adware firm Claria has begun to test a personalized search service that tailors search results to web surfers' behavior, reports CNET. Claria's software tracks users' movements around the web and is installed on tens of millions of desktops. By analyzing those users' search behavior,

CBS News Skips Cable, Hops on Broadband, Gets Ads � MarketingVOX

2005-07-13T16:52:00.000-07:00

CBS News Skips Cable, Hops on Broadband, Gets Ads � MarketingVOX: "CBS News Skips Cable, Hops on Broadband, Gets Ads 13 Jul 2005 CBS yesterday introduced a revamped CBS News Web site that greatly increases the amount of video available to advertisers, reports AdWeek. CBSNews.com now carries 25,000 video clips and will feature news videos throughout the day. CBS Digital will sell 30- and 15-

Cross-Media Study: Web a Dominant Buyer Influence � MarketingVOX

2005-07-12T12:01:00.000-07:00

Cross-Media Study: Web a Dominant Buyer Influence � MarketingVOX: "Cross-Media Study: Web a Dominant Buyer Influence 12 Jul 2005 DoubleClick's third annual Touchpoints Survey reveals that the web is the most consistent factor in purchase influence across 10 product categories, according to MediaBuyerPlanner. The survey examined the 10 categories, looking at how consumers first learn about

Yahoo Testing RSS Search � MarketingVOX

2005-07-12T11:55:00.000-07:00

Yahoo Testing RSS Search � MarketingVOX: "Yahoo Testing RSS Search 11 Jul 2005 Yahoo provided a brief glimpse - apparently an unintentional one - into its RSS search efforts on Friday when bloggers found a test Yahoo site for searching RSS feeds, reports PCMag. Steve Rubel's Micro Persuasion blog featured screenshots (click on adjacent figure) of the site, which was taken down within hours of

Rise of the Hispanic Boomer

2005-07-12T07:53:00.000-07:00

Premium Subscriber Content: "Rise of the Hispanic Boomer by Mitch McCasland July 12, 2005 Seasoned marketers often look back at the 1950s with great nostalgia. America was entering a new era in which post-war families were on the rise and home ownership was becoming a reality for many consumers. Marketers were filled with an overwhelming sense of optimism. The vitality of that economy was based

PRESS RELEASE Revenue.net Introduces AdManager(TM), a "Pure Performance" Ad Management Platform for Advertisers and Agencies

2005-07-11T12:08:00.000-07:00

PRESS RELEASE Revenue.net Introduces AdManager(TM), a "Pure Performance" Ad Management Platform for Advertisers and Agencies: "Revenue.net Introduces AdManager(TM), a 'Pure Performance' Ad Management Platform for Advertisers and Agencies Unique AdManager(TM) Platform Allows Advertisers and Agencies to Create High Performance Cost-Per-Acquisition (CPA) Campaigns Utilizing Sophisticated Targeting

DoubleClick Bows Dart Enterprise 6.0 � MarketingVOX

2005-07-11T00:10:00.000-07:00

DoubleClick Bows Dart Enterprise 6.0 � MarketingVOX: "DoubleClick Bows Dart Enterprise 6.08 Jul 2005DoubleClick yesterday announced Dart Enterprise 6.0, a new version of its licensed software for online ad management. The upgrades bring greater scalability and flexibility to clients for managing and reporting on online ad campaigns and newer environments, such as iTV, according to the

Accurate ROI Eludes Marketers @ Media Buyer Planner

2005-07-07T15:52:00.000-07:00

Accurate ROI Eludes Marketers @ Media Buyer Planner: "Accurate ROI Eludes Marketers ROI Council.jpg Sixty percent of marketers believe measuring ROI is important, but only 20 percent feel they do it well, according to a new study by the Association of National Advertsiers, Forrester Research, and Marketing Management Analytics. The study also reveals that 73 percent of respondents, out of 135

Media Buyers: Half of Reps Are Ignorant, Pestiferous @ Media Buyer Planner

2005-07-07T15:48:00.000-07:00

Media Buyers: Half of Reps Are Ignorant, Pestiferous @ Media Buyer Planner: "Media Buyers: Half of Reps Are Ignorant, Pestiferous MediaLife's media buyer survey quantified what most already suspected: media buyers think that about only half of media reps know what the heck they're doing. A significant minority of the buyers - about one in six - have such a low opinion of reps that they said only

iMedia Connection: Promos 101

2005-07-05T06:04:00.000-07:00

iMedia Connection: Promos 101: "Promos 101 July 05, 2005 By Dawn Anfuso Direct marketing guru Alan Gerson defines the difference between promotions and advertising, and explains why promos benefit from interactive media. If anyone knows about promotions, it's our own Alan Gerson. Currently executive vice president of iMedia Communications, Gerson has served as vice president, program marketing

Advertising is Up, Confidence Shaky

2005-06-09T16:03:00.000-07:00

Advertising Up, Confidence Shaky- brought to you by eMarketer.com (http://www.emarketer.com/Article.aspx?1003438) Published: June 09, 2005 A new survey finds most businesses aren't very confident about measuring their Web marketing. Cookies are the reason why. Internet advertising appears to be the picture of health. The latest report from the Interactive Advertising Bureau